4 Article Marketing Mistakes you Should Always Avoid

While its true that article marketing is an easy way for marketing beginners to drive traffic to their sites, first and foremost you want to make sure that you are doing it in a way that is helpful to searchers and Internet surfers - providing valid content and information that isn't simply computer generated blah blah bogging down the Internet in a sweeping attempt to get leads. Take the time to use your brain and your creativity, and give people something worth reading.

By : Paul Ghossain

Even though article marketing is one of the easiest methods of driving powerful traffic to your website, it is also very easy to do it the wrong way. The funny thing is that these mistakes are done by beginners and experienced article marketers. By avoiding these 4 mistakes, you will in turn create a very successful article marketing campaign.

Don't write boring headlines. Your headline is the entry point of all articles. What ever your headline says will be the ultimate reason for why should or should not click on it on order to read more. So think about it; if your headline has no sizzle to it, why on earth should the reader want to read further. Readers are people. A major part of what drives a person to take a certain action is their emotions. Give them something to be emotional about.

Don't write a headline that only contains the most generic keyword phrase. For example, if you were to write an article about the general issues of dog training, don't use the keyword phrase "dog training". Yes, you might get quite a lot of readers clicking to read further, but you will find that the click through ratio on the link pointing to your site in the bio area will be very low.

Once you have captured your readers, it is important to give them information that is going to help them or answer their questions. If you do, they will be likely to visit your site in the future. If not, they will probably never check back with you again. Think about the searchers who would be likely to find your site. How would they be likely to find you and what would they probably be looking for? Establish yourself and your articles or posts as valuable information sources, and readers will be likely to not only visit your site frequently but also send their friends to your site as well.

Also, the few readers that do enter your site will be hard to sell to. Why? Because you have no idea what they are looking for. All you know is that they entered your site because of the keyword phrase "dog training". The problem is that you don't know what exactly they want in the niche of dog training. They could be interested in "how to train my dog", or "how to teach dog training". We can go on forever.

Don't write on a subject that has nothing to do with the headline. The reader is looking for an answer or a solution. Don't betray the reader by not giving them what they want. If you do that, you will just annoy your "would be" prospect, and the only high click-through ratio that you will get from the reader is on the "back" button.

Reframe from writing "ego" and "written by …" bio lines in the bio area of your article. This will not do anything for your click-through ratio on the link the points to your website. Instead, use your bio area to sell your website and product. Tell them to click on your link. Let them know why they should click on the link by giving your readers a list of benefits. This is the only area in your article where you are allowed to actually promote your website and product. So, why not use it well.

Make your site and article presentation look like a valid and viable information source. Most people that search the Internet regularly are pretty tired of adfarms and sites that don't deliver what they promise. They are also getting pretty adept at judging the difference between a useful site and a waste of space. Provide good content relevant to what you are marketing, and establish a good reputation right off the bat. First impressions usually stick the best, and each article you write may be your first and last opportunity to introduce yourself. Make it a good impression.

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