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Article Marketing – How to Drive Readers to Click on Your Bio Link
This article points out a basic but important aspect of all communications - the credibility of the author as a reliable source. If you read an article on wealth building written by a someone with an hourly wage job, chances are you are going to question the depth of the author's knowledge. This is also true when in cases such as an affiliate marketer trying to sell a pain relief product by writing an article about arthritis. Do their products really work or are they just trying to make a sale?
By: Paul Ghossain
What is the use of writing 100's of articles if they don't convert your readers into prospects? All that effort would be wasted. Many writers are faced with this problem because on one culprit.
The bio area is one of the most important factors in article marketing. It is so important, that if written poorly, will be the result of little to no traffic filtering to your website. Your bio area is the end goal of your article. The whole reason for writing your article is so that the reader can bond with you and finally be stimulated to click on the link in the bio area in order to become a prospect.
By understanding the importance of your bio area, you will be on the right path to a successful article marketing campaign.
This is true in any form of communication. For example, corporate communications puts a heavy emphasis on what they call their corporate "boilerplate" which is, in essence, the biography for the company. If you have ever read a press release, you will find this information at the end of the news content. Communications specialists spend a huge amount of time on these bios, considering each and every word they use. Why? Because this is the company's primary opportunity to introduce themselves, establish their credibility and convey their value. These boilerplates are consistent throughout all of the company's communications.
So what makes an effective bio area?
The first thing you need to do is realize that the bio area is the place where you get to sell your self. So, if that is the case, then why not treat this little space with the same respect that you would on your website's sales page. Tell the reader to click on your link. Let the reader know of the benefits he or she will be receiving if they do. This is selling.
Don't tell the reader what an excellent person you are, or how old you are etc. They don't care. That has nothing to do with the subject of the article, so who cares. People need to be told what to do. Once they have read your article they are left with options. They are in a state of question.
That question usually sounds something like this: Now what?
This is the best time to tell them what option to take.
Establishing yourself as a credible source is vital to converting sales through your site. You can drive traffic all day long, but if you can't convince people that you are both reputable and reliable, chances are they won't be convinved to buy your products. Write about things that you have a verifiable pool of knowlege or experience to support, or about things that don't really have the stigma with which people will expect you to be an expert.
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