There’s quite a bit of buzz about Google’s supplemental index, and exactly what it means to have pages from your website in that index. Here’s some information to help you understand the supplemental index.

The supplemental index does NOT mean that you are penalized. It simply means that Google feels it has better sources (pages) to pull from to provide searchers with the results they want. It will use pages that it trusts the most, that has the most (and best) links to it, pages on sites with great page rank.

If you have pages in the supplemental index, it does not indicate being banned, just that Google thinks other sites are better. Now a days, most sites have some pages in Google’s supplemental index. That’s ok. Just don’t have most of your pages in supplemental , and continue your efforts to raise your profile with Google and you’ll win the battle.

Here’s what you do –

Make sure your on page ranking factors are executed 100 percent. Unique, specific, and intentional title tags and meta tags for every single page. I’ve seen sites with pages in supplemental index simply due to all of their title tags being the same. I’ve seen the addition of unique and relevant meta tags bring pages out of supplemental. So much for the death of meta tags huh?

Get more and better links! Incoming links are pivotal to great rankings on Google. Yeah, it’s true, Google is like high school all over again. The more “votes” (links) you get the better. BUT - ah, hem - not all links are equal. Links from high profile, trusted sites count more. (Think: homecoming votes from the football team and cheerleading squad count 3 times each, votes from the band count twice, votes from the general population count once, votes from the “scuzzie” kids take away one. Yeap, it’s high school all over again. Ugh.)

The bottom line is - don’t fret about supplimental. It’s not “banned.” There is a way out. But you have to get your on page factors right. And you have to intentionally build great links. Easy, but lots of hard work.

If you’re interested in improving your rankings, contact us about how we can help. We’ve got packages for SEO, and we’re developing a course for the DIYer’s out there. Click here to contact us about SEO.

This entry was posted on Saturday, May 19th, 2007 at 3:54 am and is filed under Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

There’s quite a bit of buzz about Google’s supplemental index, and exactly what it means to have pages from your website in that index. Here’s some information to help you understand the supplemental index.

The supplemental index does NOT mean that you are penalized. It simply means that Google feels it has better sources (pages) to pull from to provide searchers with the results they want. It will use pages that it trusts the most, that has the most (and best) links to it, pages on sites with great page rank.

If you have pages in the supplemental index, it does not indicate being banned, just that Google thinks other sites are better. Now a days, most sites have some pages in Google’s supplemental index. That’s ok. Just don’t have most of your pages in supplemental , and continue your efforts to raise your profile with Google and you’ll win the battle.

Here’s what you do –

Make sure your on page ranking factors are executed 100 percent. Unique, specific, and intentional title tags and meta tags for every single page. I’ve seen sites with pages in supplemental index simply due to all of their title tags being the same. I’ve seen the addition of unique and relevant meta tags bring pages out of supplemental. So much for the death of meta tags huh?

Get more and better links! Incoming links are pivotal to great rankings on Google. Yeah, it’s true, Google is like high school all over again. The more “votes” (links) you get the better. BUT - ah, hem - not all links are equal. Links from high profile, trusted sites count more. (Think: homecoming votes from the football team and cheerleading squad count 3 times each, votes from the band count twice, votes from the general population count once, votes from the “scuzzie” kids take away one. Yeap, it’s high school all over again. Ugh.)

The bottom line is - don’t fret about supplimental. It’s not “banned.” There is a way out. But you have to get your on page factors right. And you have to intentionally build great links. Easy, but lots of hard work.

If you’re interested in improving your rankings, contact us about how we can help. We’ve got packages for SEO, and we’re developing a course for the DIYer’s out there. Click here to contact us about SEO.

This entry was posted on Saturday, May 19th, 2007 at 3:54 am and is filed under Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.