For search engine optimization, I’m always preaching having great inbound links. But I have to admit I’m a little bit of a hypocrite. I’ve actually not spent very much time going after links to my own company’s site. However, I do have a slight advantage that I do use…

I’ve done sites for some quite famous online marketers. And a simple footer link, with great anchor text can work wonders. (Anchor text is the words that are the actual link to your site, and they’re really important.)

Case in point. When we developed Ed Dale’s Underachiever Blog at tubbynerd.com, I placed a link to us in the footer. Having the ability to control the anchor text, I used “blog customization.” Ed’s site has taken off, duh! And his page rank grows and grows, and he passes some of that link love on to me.

So, tonight, a Google search for blog customization shows that out of 3,400,000 pages containing those words, BeersDesign.com ranks #5 and #6 for the term. Not too shabby at all!

This entry was posted on Saturday, May 19th, 2007 at 4:20 am and is filed under Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

For search engine optimization, I’m always preaching having great inbound links. But I have to admit I’m a little bit of a hypocrite. I’ve actually not spent very much time going after links to my own company’s site. However, I do have a slight advantage that I do use…

I’ve done sites for some quite famous online marketers. And a simple footer link, with great anchor text can work wonders. (Anchor text is the words that are the actual link to your site, and they’re really important.)

Case in point. When we developed Ed Dale’s Underachiever Blog at tubbynerd.com, I placed a link to us in the footer. Having the ability to control the anchor text, I used “blog customization.” Ed’s site has taken off, duh! And his page rank grows and grows, and he passes some of that link love on to me.

So, tonight, a Google search for blog customization shows that out of 3,400,000 pages containing those words, BeersDesign.com ranks #5 and #6 for the term. Not too shabby at all!

This entry was posted on Saturday, May 19th, 2007 at 4:20 am and is filed under Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.