Adwords used to be easy. It used to be what people did to short cut around great white hat SEO.

No more.

It all started to unravel in July of 2006, and progressively Google has tightened the standard of their Adwords advertisers to the level that great the ethical SEOs have to deal with. Many folks call it Google “slap” and it seems illogical to most businesses. Why would Google smack advertisers who spend thousands of dollars a month? Don’t they want that ad spend?

Maybe not.

Google has a singular mission of a utopian web search.

That’s what launched them, and what sustains them. It’s way too much to get into here, but it’s the End All and Be All of Google as I see it. If you understand this, truly “get it,” then you get Google, and have “white hat” SEO in the bag.

But what does that have to do with PPC and Adwords? Well, it seems that Google has decided that they want their Adwords advertisers to be as “high quality” as their search results. So they RAISED the bar quite high.

The bad news: no more short cuts.

The good news (to the real players!): no more short cuts.

This entry was posted on Sunday, May 20th, 2007 at 4:20 am and is filed under Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Adwords used to be easy. It used to be what people did to short cut around great white hat SEO.

No more.

It all started to unravel in July of 2006, and progressively Google has tightened the standard of their Adwords advertisers to the level that great the ethical SEOs have to deal with. Many folks call it Google “slap” and it seems illogical to most businesses. Why would Google smack advertisers who spend thousands of dollars a month? Don’t they want that ad spend?

Maybe not.

Google has a singular mission of a utopian web search.

That’s what launched them, and what sustains them. It’s way too much to get into here, but it’s the End All and Be All of Google as I see it. If you understand this, truly “get it,” then you get Google, and have “white hat” SEO in the bag.

But what does that have to do with PPC and Adwords? Well, it seems that Google has decided that they want their Adwords advertisers to be as “high quality” as their search results. So they RAISED the bar quite high.

The bad news: no more short cuts.

The good news (to the real players!): no more short cuts.

This entry was posted on Sunday, May 20th, 2007 at 4:20 am and is filed under Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.