A client who we are doing some search engine optimization work for was wondering why, despite the fact that we have been working on SEO for his site for 3 months and have dramatically increased his traffic - why he was not getting any inquiries. His complaint was that he was paying us, but not getting a return on that investment.

My answer to him was the same as it had been the first time we spoke on the phone, the day I drove over to his office to meet with him, and pretty much every time I have been in contact with him since. His site (which we did not build) was absolutely NOT built to get conversions, meaning getting the site visitor to TAKE ACTION, to contact this business.

It’s not enough to get traffic, you’ve gotta get that traffic to DO SOMETHING that will give you the lead!

Despite the fact that our client specificially did not hire us to perform the revamp of his website that would help his conversion, I’m a nice person. And I truly want him to see - and GET - the great value we’re providing. So, I added some simple contact forms to his site.

BOOM! Overnight, leads started pouring into his inbox, and in the two weeks since we added the forms, he’s trending up. We have already reached his goal of how many leads he wanted from his site daily, but we still have a few weeks to go on our retainer, and will be seeing more and more as we continue to bring in more traffic.

What did we do? Simply found great, highly targeted keywords, optimized his site extremely well on page, started building links, and added a few forms. He went from a “useless” website to one that delivers very high quality leads right to his inbox. That’s fun!

(In case you’re wondering, I’m not going to reveal this site because of the competition that we are battling for search placement. I don’t want my good marketing techniques getting ripped off by the other sites in this space!)