Yesterday, the day after our historic Presidential election, Twitter reported it’s largest spike in use ever. Twitter, along with Digg, YouTube, and the LA Times website all reported record breaking user numbers yesterday. Twitter’s usage rate was actually 2-3 times higher than it’s previous record user rate!

One thing I’ve enjoyed about watching Obama’s campaign has been how he uses the internet. His website featured a “squeeze page” on it’s home page to build his email list. He used email and RSS to communictate with his supporters, and his website to raise millions of dollars. It’s a study in excellent internet marketing that is relevant to any business model.

I wonder how he will now utilize the power of the internet as President. Get email updates, read his blog, follow him on Twitter — I told my husband last night that this was the modern day “fireside chat.”

Obviously it will be good to follow things for the purpose of knowing what’s going on in your country. But also I will be following Obama’s online activities (and recommend you do to) to watch his marketing. I’m sure we’ll all have great lessons in watching how he uses the internet and social media in the years to come.

Here’s Obama’s Twitter page: http://twitter.com/BarackObama

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November 06th 2008 Posted to Social Media | |  Email This Post