Recommended Resources

Aaron Wall's SEO Book is a classic among professionals and site owners. It is a foundation in solid, proven search engine optimization that has proven to be viable and profitable in every possible business type. I highly recommend this ebook to anyone, designer or site owner, who is serious about getting better rankings on Google.

Gerber's book has become the standard for all micro and small businesses. His wisdom is especially important for service businesses, as well as for businesses who are technical driven. If you are a person in business for themselves, offering a service or technical expertise, and doing any of the work of the business themselves, this book is a critical read. It literally contains the blueprint that Rich Dad, Poor Dad leaves out, and can help small business owners transform their companies into the business they've dreamed of.

In this book author Seth Godin blows apart some of the myths and wrong thinking about marketing. Does marketing have to lie is the core question he addresses. Godin teaches us that while great marketing does create a unique experience, it also has to be grounded in truth and authenticity to be sustainable. If a business truly provides relevant value to their market, their marketing can easily be 100% truthful and yet irresistible is the core message. Really great stuff!

What can you say about Dan Kennedy? Of course, he's a master. If you don't know the first thing about marketing, or even if you really do, this book is excellent. Dan really is teaching great information here, without the B.S. that you generally get with most sales letter information. He gives theory, but also solid, actionable information, and it's worth 100 times what this easy read is worth.

Yeah, easy read. The challenge is in the doing....

More goodness from Dan Kennedy, this time about direct marketing in general. This stuff is perfectly relevant to any business and any type of marketing they do... really. And if you're a small to mid size business, this is critical for you, because even if you own your market today without competition from the 400 pound gorillas, they're coming eventually. Dan's principles are time tested, sound, and can easily be future proof.