Being an expert in your industry is vitally important. During the past several years the greater cultural mindset has shifted very strongly toward valuing specialization. Doctors and attorneys have been specializing for decades, and now folks in any industry are discovering that they have to specialize too, or risk going out of business.
Used to, there was a lot of value in being a generalist, and people looked for “turnkey” solutions from one source. They needed generalists to help them figure out what they needed, then found it easier to stick with that generalist for all their work. Now-a-days in the age of the internet, with any conceivable information at our fingertips 24 hours a day, things are different. People have become very proactive and self-service oriented. We research everything! (more…)