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Why web design is only one part of building a website

I love Aaron Wall’s blog on SEO, and today I was catching up on some of his recent posts and found this gem entitled “Why Web Design Matters”.  This is an excellent article for web designers certainly, but I think it’s most crucial for people who are about to get a new website, or a website redesign, or who are considering hiring a web designer in the future.

Most people rely heavily on their website designer or developer to structure their site and steer the course on visual appearance and navigation (content). I totally understand this, since more people find it intimating, and also realize that their time is best spent on their business. That’s why they hire an expert, right?

Yes…

or maybe no. (more…)